Journey Mapping
Visualizes the target user’s journey in order to understand how they think, feel and speak in order to empathize with the users and extrapolate their pain points and needs.
I’m a Senior Product Designer with 5 years of experience in B2C and B2B Ad Tech SaaS
Journey Mapping
Visualizes the target user’s journey in order to understand how they think, feel and speak in order to empathize with the users and extrapolate their pain points and needs.
Usability Testing
Creates moderated and unmoderated usability test scripts; Gathers and analyzes insights through infinity mapping to influence and validate design decisions.
AODA Compliant
Understands AODA and WCAG 2.0 guidelines to analyze and fix existing experiences while also designing new and future projects to be compliant.
Prototyping
Creates interactive prototypes with low, mid and high fidelity wireframes using InVision, Sketch and Figma during different stages of the design process.
UI Design
Creates UI mocks and layout with look, feel and interactivity in mind to ensure the user is able to go through the experience as intended.
Agile Project Facilitator
Facilitates a UX project from beginning to end while conversing and working together with cross functional departments in an agile environment.
To see all of my published case studies and works, please head over to Portfolio
© 2025 Jodi Lam